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"We are either going to rent our energy for the rest of our lives from the utility or go solar and own it," said Shelby Ruff, board president of the non-profit Eco El Paso and former owner of a solar company. "I'm a big fan of taking my energy independence into my own hands."

El Paso has some of the best solar potential in the United States.

"As you go west towards El Paso, the solar radiance gets stronger and stronger, which means more watts produced for every solar panel," Ruff said. "So the exact same system in Austin that costs the exact same price, in El Paso it will make 15% to 20% more electricity."

According to Environment America, by the end of 2021 El Paso had 70.4 MW of installed solar capacity. That was nearly double the installed capacity four years earlier in 2017, at 37 MW.

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